By purchasing the licence franchise we decide to conduct business at their own risk, however still under the banner of the franchisor. Global-known brand is intended to encourage more clients and significantly reduce the risk of bankruptcy. Decide to cooperate on a franchise basis, (SFA system) both parties sign the agreement imposes mutual obligations. The main responsibility of mentioned franchisor is licensing the mark and the transfer of knowledge about starting the store on a permanent basis throughout the length of the agreement and the main thing of the franchisee is to follow a common web-wide rules for carrying business and paying franchise fees.
Another thing is to have good logistic and in that case good way is to invest in direct store delivery. Franchise isn’t just about selling the right to use the ss7 firewall vendors logo or trademark, it is about the entire networkof doing business. The sentence “system” is the key to understanding the principles of business grounded on the franchise- Direct Store Delivery. Receiver licence may in fact have from the giver licensing networkand systematic care – training for himself and crew on marketing campaigns to help the sale or know-how for the industry for example acquaintance about the specifics of billing and accounting.
To sum up: the franchisee uses in its business exp, knowledge and ways upgrading by the donor permit.